Why is business cards so important?
Because they are a key part of marketing and networking your products and services, business cards can be very helpful for small business owners. You can make a lasting impression by designing your business cards the right way.
A business card is the primary medium of communication between you, your potential clients, and it is also one of the most economical marketing techniques. Because it is small, you can carry it with you wherever you go to increase your brand awareness.
Tips to Create Stunning Business Cards
Your contact details and name are not enough to make a business card stand out. Although business cards can be small, there are many options to make them unique and memorable.
Your target audience is the most important rule for creating a business card design that impresses. The design should reflect the needs of your target audience. Your business cards should reflect your target audience, for example, designers.
Choose the elements such as fonts and colors that are most closely associated with your industry. You must make sure that your business card design is relevant. You can include a picture of your house on your business cards if you are in real estate.
Keep the Text Legal
It is important to not reduce the information you enter on your business cards so it is hard to see at first glance. This is often the case when businesses include too much information on business cards. Although you might think it is simple to read before printing, it may end up looking messy and hard to comprehend once it has been printed.
Follow these Basic Design Guidelines
Because your business cards are basically a piece printed material, you need to adhere to the following design guidelines:
- The color model should be CMYK. This means Cyan (Magenta), Yellow (and Black).
- Font size should be kept as low as possible while still being easy to read.
- The main copy must be included within 5 mm of the trim’s edge.
- 300 DPI is the minimum required for the best reproduction.
Be sure to proofread your print before you print to avoid any mistakes
You should check your business cards for errors before you start printing them. Make sure you check the details on the card for any typos. Avoid making common mistakes like making straight borders on business cards. This is a common mistake that could lead to some misalignment of the business card design when it gets printed.
Many people will take down information on the business cards you hand to them. This helps them recall how and why they received the card. This makes it easy for them to make notes. Don’t forget to include only the important information and leave plenty of space for this purpose.
Many business cards pile up and get thrown away. Make your business cards more useful. This will draw attention to your card and make it stand out. This is best done by making your business cards practical. The card can be used as a holder for your cell phone, or to store the hair clips.
Paper Type, Thickness, and Quality (Matte/ Glossy),
Common papers include 100 lb thick 14-point cardstock. gloss over, which can be thinned, and 16 point cardstock which is thickest. These days, there are many upgraded paper options available for business card printing. The type of paper you choose to finish (matt or glossy) depends on your industry, target audience, and what information you want to include on the business card.
Congruent with Other Brand Materials
Before you start designing business cards, make sure that you have the brand logo, the typography and the color scheme. These elements are essential to your brand identity. These aspects are crucial and play an essential role in defining your brand. All of these elements should be consistent across all the platforms used for marketing and advertising your products or services.
Get a Professional Printer
Your business card design should be professionally printed if you want to establish trust with potential clients and build a relationship. You will get a poor-looking card that doesn’t reflect the professionalism of a professional if you limit the amount you spend on business card printing..