Why are business cards important?

Why are business cards important?

Small business owners find business cards important very valuable because they can help them market their products and services to other businesses and customers. If you make your business cards well, it will leave a lasting impression on everyone you give them to.

Business cards are the main communication channel between you and potential clients. They also make it one of the most cost-effective marketing methods. It is small in size so it can be carried everywhere and will help increase brand awareness

How to create striking business cards

You will need more than your contact information and name to create a memorable business card design. Even though business cards are small in size, there are many ways to make them stand out.

Target Audience

Focusing on your target audience is the first rule to creating a memorable business card design. Your target audience should see the design. If your target audience includes designers, your business cards should clearly reflect that.


It is important to choose the right design elements, such as colors and fonts, for your industry. Your business must be represented on your business cards. If you’re in the real-estate business, for example, your business card design should reflect your expertise by featuring a photo of a house.

Keep the text legal

Make sure you don’t shrink the information so that it is difficult to read at first glance. Businesses often include too much information on their business cards that isn’t necessary. While you may feel that it is easy to read, once printed, it can look cluttered and difficult to understand.

Follow the Basic Design Guidelines

Your business cards should be printed on a piece of paper.

  • The color model must be CMYK (i.e. Cyan, Magenta Yellow, and Black).
  • It is important to keep the font size as small as possible, but it should also be easy to read.
  • The trim edge should be at least 5mm from the main copy.
  • 300 DPI is required to achieve the best reproduction of an image.

Make sure you proofread before printing to avoid making mistakes

Make sure you double-check your business card design before you print it. You should check for typos in any information on your card. Avoid common errors like putting a straight border around your business cards. This is a common error that can lead to misalignment in the printing of your business cards.

Spacing that is negative

When you give your business card to someone, many people make a note of the information. This allows them to remember who or what they received it from. It makes it easier for recipients to take notes if there is a lot of space left in your business card design. Remember to only include the essential information on your business card, and don’t leave much space for other purposes.

Make it useful

Many business cards end up getting tossed in the trash and become a pile of paper. Your business card can be more useful and attracts attention. Functionality is the best way to make your business cards useful. You can use the card to hold your phone or hair clips, for example.

Paper Thickness, Quality, & Type (Matte/ Glossy).

The most commonly used papers are 14-point cardstock, which is thick and 100 lb. Gloss over is thin and 16-point is thickest. There are many options for printing business cards on premium paper. The paper’s finish, matte or glossy, will depend on many factors such as your industry and target audience.

Compatible with other brand materials

Before you begin designing business cards, it is important to have your brand logo, typography, and color scheme set up. These are the foundations of your brand identity. These elements are essential and play an important part in the definition of your brand. These elements must be consistent across all platforms you use to advertise and market your products and/or services.

Hiring a professional printer

Professionally printed business cards are essential for establishing trust and a positive start in your relationship with potential clients. If you reduce the budget for business card printing, your business card will look sloppy and won’t have the same impact as one that was professionally designed.

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